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Pure Athlete Recovery Products
Case Study: Pure Athlete Launch
Combining their love of Sport, Health and all things natural, Pure Athlete was founded by Greg and Gena Muller in 2010.
Pure Athlete was started with a clear vision – To develop sports performance and recovery products that not only cleansed, helped to heal, repaired and rejuvenated the body but that they were also made from the highest quality ingredients.
Pure Athlete approached The Results Group in February 2011 and straight away not only did we buy into the Greg and Gena's vision but also the quality of their product blew us away. We have worked very closely with Greg and Gena developing the Pure Athlete business. This has involved
- Designing and printing all the product packaging and information material
- Designing and printing all their marketing material
- Designing a full ecommerce website www.pure-athlete.com
- Developing a sales and marketing strategy
In September 2011 Pure Athlete along with The Results Group decided to enter into a partnership where we would be their marketing partner for the next 12 months. We are working very closely with Greg and Gena developing and implementing a sales and marketing strategy for Pure Athlete.
"We are extremely excited by this opportunity and we look forward to bringing the Pure Athlete products not only to Ireland and the UK but worldwide over the next few years. Everyone who has used Pure Athlete recovery products cannot get over the results and how much it helps their recovery. In time it will be first thing that goes into a sports persons gear bag" Alan Daly, The Results Group.
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