Zoo! Pizza Case Study

Case Study: Zoo! Pizza, Tuam Road, Galway City

Background: A new business established by renowned business owner Kieran Nolan, The Results Group were approached to become the marketing partner for Zoo! Pizza. Our brief was to assist in creating and developing the Zoo! Pizza Business.
 

Actions:

• Created and implemented sales and marketing strategy for Zoo!, which included
  • Design and implementation of a new brand - Zoo! Pizza
  • Design and print of menu's, business cards, posters, staff t-shirts and loyalty registration cards
  • Design of new website with online ordering - www.zoopizza.ie
  • Staff Sales Training
  • Launch of business
  • Delivery of above the line and online campaigns
• Extensive advertising campaign in local papers, radio and on line specifically focused at the target audience.
• Created and delivered on key campaigns, which resulted in increased awareness of Zoo! and subsequent sales
• Created and implemented membership reward scheme.
• Creation of Promotional Video for Zoo! 

Results:

• Ongoing work with Zoo! Pizza creating and delivering on monthly sales and marketing campaigns
• Increase in sales

"For the past 12 months I have used The Results Group for both The Galway Plate and the launch of Zoo Pizza. At all times I have found the guys to be very creative and professional in their approach. They are unique in that they take a personal interest in the success of my business and never hesitate in going the extra mile to make a campaign work. I would have no hesitation in recommedning The Results Group."   Kieran Nolan Owner, Zoo PIzza Galway